Top 5 Beauty Retail Apps on Android in Egypt: Q1 2024 Performance

In Q1 2024, the performance of the top beauty retail apps on the Android platform in Egypt presented a diverse picture. Here's a breakdown of how each app fared, based on Sensor Tower data.

Source Beauty saw a remarkable increase in weekly downloads throughout the quarter. Starting with 2.6K downloads in the first week of January, the app's downloads peaked at 4.8K in mid-March and ended the quarter with 4K downloads in the final week.

Bath&BodyWorks experienced fluctuations in its download numbers. Beginning the quarter with 2K downloads, it reached a high of 2.8K in the last week of February but saw a dip to 1.3K in early March before stabilizing at around 1.8K by the end of March. The app's active users showed a slight decline from 7.5K to 7K over the quarter, with notable peaks in early February and late February.

Mazaya Stores had variable download trends. Starting with 1.2K downloads in the first week of January, it saw a peak of 3.7K in mid-February but then declined to 876 downloads by the last week of March.

Oriflame exhibited a downward trend in downloads after a strong start. The app began with 2.2K downloads in early January, peaking at 3K in the second week but dropped to 730 by the end of March. Active users, however, showed a steady increase from 3.5K to 5.3K over the quarter.

Eva Cosmetics also experienced a decline in downloads. Starting with 2.3K downloads in the first week of January, the app's downloads decreased to 1.2K by the end of March.

For more detailed insights and data, visit Sensor Tower.